Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2099)

Brand / Product Marketing (792)

Career Development (1755)

Category Management (8)

Company News (1880)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3638)

Industry Events (378)

Market Research (1182)

Retail (4247)

Sales / Customer Development (157)

Senior Leadership (1267)

Shopper / Trade Marketing (114)

Supply Chain / Logistics (200)

Nabob mocks the fixings | Strategy Online

Post Response | Subscribe to Story



Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Megan Haynes

What happened to coffee?

That’s the basic idea behind the latest campaign from Kraft coffee brand Nabob.

“Nabob believes coffee culture has gotten a little bit out of hand,” says Dana Somerville, marketing director coffee, Kraft.

Read more: http://strategyonline.ca/2014/04/17/nabob-mocks-the-fixings/#ixzz2z9vN93ui
 

Post Response